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Correct alignment manifests in engagement, retention, and loyalty
Entrepreneur, Startup CEO Coach, Team & Culture Expert
To create full alignment, focus on the conversion to ultimate experience that you are promising.
Customers and revenue matter partially as measures of the degree of alignment.
Lesson: Team & Culture with Dave Kashen
Step: #2 Alignment: Correct alignment manifests in engagement, retention, and loyalty
A lot of startups focus on conversion. You have their funnel and you want to see how many people get into the funnel, and how many you convert. It's usually conversion to paying customer or, depending on the model, conversion to active, engaged, registered user and then, create a team of people that are aligned with that and sort of operate within the same parameters (i.e., values).