When considering the future of marketing, with an eye to the year 2020, I think you are close to the right idea. Marketing as a business initiative will most likely cease to exist, and product placement and promotion will happen seamlessly in an immersive, highly personalized experience that brid...
I have been working on this field for few years and I see a promising growth of online education for few reasons: - endless possibility of courses to access - flexibility in learning - access to Premium universities. Some of the challenges may be: - Screening on the quality of education - too m...
Meetup is a great resource for events, so that's a good start. Have a look on Eventbrite and other sites to see what sort of networking events are happening in the city. See if there are relevant LinkedIn groups that you can join and use those to find interesting people to connect with. You'll al...
It helps a great deal. Data analysis in sales and marketing is an integral part of digital marketing success. However, I would not dismiss the "PEOPLE FACTOR." Nothing can replace the human interaction for sales and marketing.
I haven't done it personally but I know of a few that have. I think it's a brilliant way of doing things though. Check out some campaigns on kickstarter and indiegogo to see what works well. Look for Pebble on kickstarter or space monkey. It's also worth doing some customer development with...
Their phone system works really and simply delivers what is expected. I think having an availability time calendar would be very beneficial so that scheduling matches our availability. Being able to record calls and charge clients an additional fee for that would be great. Also, screen sharing...
Go to thisweekinstartups.com and scroll down to find the Startup Basics button. Felix Dennis was crystal clear in his book How To Get Rich that giving up equity was crazy. I agree with him. If, and only if, a co-founder can strongly impact the growth and effectiveness of the business...then I m...
The discipline of "sales enablement" has become a top priority for many enterprise businesses. Depending on the definition you embrace, the idea is that smart companies equip their customer-facing staff with the necessary buyer insights, narratives, and sales collateral/tools to engage in meanin...
A convertible note is a possible route. It would provide the owner with a discount to the price set at your next round of funding. For example, assume you give the note holder a 50% discount on your next round. Then your Seed Round sets the price at $10 per share/unit, the note owner would be abl...
First, avoid UPC codes. They're expensive + cumbersome + Amazon no longer uses them... or rather... even if you have a UPC code, you'll require replacing these with the Amazon AISN number assigned you. https://www.gs1us.org - UPC Mafia, where you purchase UPC codes. More important is a high th...