Definitely send them the poll. If you send an introductory newsletter, most people may never read it. People are lazy and do not like reading much. If you send them a poll, you engage them to take action and they actually get into the fun. Also, I suggest giving your audience a powerful incenti...
Well, if you really want people to pay you for ad placements, I recommend adding some value to them first - retweet them, add insightful comments to their blogs, share their content, promote their stuff. This also gives you an opportunity to gauge how your audience reacts to it, which gives you c...
Well, ask yourself who would want to get in front of physicians? I know a doctor who likes to go to Las Vegas for continuing education classes. There is a company there who offers this training. I bet they'd love to either sponsor this kind of publication or make you a sales affiliate. Really...
Hi. There are several proven approaches you can test to see what is more effective to your specific public. I can elaborate them better after getting some further details about your marketing strategy. ------------------------------------------- 1. Turn subscribers into affiliates --------------...
You ask an interesting question. AI is a broad field. Are you planning to specialize or generalize your content? In a world where traditional subscription-based media struggles to stay afloat, you are choosing a risky option to deliver content. I have been in magazine and book publishing for 30 y...
I would seriously consider launching a blog and posting content of the same type to the blog, in abundance. Then add a popup box to the blog to collect email addresses. Post daily blog posts about topics related to your blog and your newsletter. If you do this consistently, over time, you will bu...
There are multiple survey software platforms. There maybe one that is better than another based on your specific needs. See below link to review the Top 10 survey software. http://www.capterra.com/sem/survey-software?headline=Top%2010%20Surveying%20Software&gclid=CLXsmM6SoM4CFQoJaQodgGUOFA
What value do THEY get from subscribing to your newsletter? The answer should be: "lots of value, and I make it obvious to readers in language they care about." I've written two how-to books. In each, I point to a book-specific landing page with resources. For my first (on public speaking as a f...
Whenever you say cost-effective you must understand what are the costs that you are incurring. There are primarily the following types of cost a company incurs. First one that comes to our mind is variable cost. Variable costs will vary in direct proportion to changes in the level of an activity....
Don't delete them: segment them. Move them to another list for their own retention campaign. Send them a series of 3 messages saying that you've noticed that they haven't read anything from you lately, and you want to make sure that they're still interested in receiving information from you. If a...