Playbook

Idea Validation

Before we spend a dime on building anything, we’re first going learn how to assess the feasibility and viability of our startup idea to see whether we should forge ahead with confidence, pivot, or go back to the drawing board altogether. This should always be the first step for every Founder who is considering pursuing an idea.

What You'll Learn


Determine whether the problem you’re solving is painful enough to be worth solving.



Identify who’s already trying to solve the same problem and if you can beat them.



Create customer archetypes to paint a clear picture of your ideal customer.



Survey ideal customers to find out if what you’re building aligns with what they actually want.



Gain insight into the feasibility of your idea by engaging with credible experts.



Learn how to distill your concept into a persuasive and compelling elevator pitch.


Ready to get started?

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